City Bridge Foundation

We collaborated with City Bridge Foundation, a charity with a 900-year legacy that manages five of London’s famous bridges, including Tower Bridge, and allocates over £30 million each year to support local initiatives. Our aim was to blend their historic significance with a contemporary, community-centered brand identity.

We developed a rebranding strategy that highlighted their role in “bridging London” both literally and metaphorically, by connecting diverse communities. This included crafting a fresh messaging narrative and a memorable strapline to reflect their mission of fostering relationships and investing in London’s future.

Central to the rebrand was a new visual identity, including a redesigned logo, typography, color palette, iconography, and photography guidelines, all balancing the Foundation’s heritage with its forward-looking vision. We also revamped their website and designed key materials to ensure the brand’s values were clearly communicated.

Our work helped City Bridge Foundation preserve its legacy of bridging and inspiring London, while presenting a unified, modern identity that resonates with the people and causes they support.