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New Sex Slang
Services:
Client workshops, Workshops with youth audience Campaign brand design, Social media strategy and design
⚡️AWARD WINNER⚡️
* PR Moment Awards - "Social Media Campaign of the year"
* Creative Moment Awards - "Most Creative Social Influencer Campaign Of The Year" and "Most Creative Social Media Campaign Of The Year"
* SABRE EMEA - "Best in Crowdsourcing & Co-creating (Certificates of Excellence)"
In order to assist our client in transforming the language within the sexual and reproductive rights sector regarding topics such as sex, love, and intimacy, it was essential for us to seek input from their prospective audience: GenZ.
Through careful planning and collaboration, we aimed to infuse the campaign with a unique identity that resonated with the target audience. Our focus was not just on capturing attention but also on fostering meaningful connections and understanding. The brand we developed was intended to serve as a catalyst for positive change, encouraging open conversations and progressive attitudes within the sector.
To enhance relevance, we delved into the nuances of the sexual and reproductive rights landscape, ensuring our brand authentically resonated with diverse perspectives. It wasn't just about creating a visual identity but about contributing to a more informed, compassionate, and inclusive discourse around these crucial issues.
Our commitment to this cause was reflected in every aspect of the brand, from colour selection to design elements and a compelling narrative. Through this collaborative effort, we aimed to make a positive impact on the sector, promoting informed conversations and contributing to a more inclusive approach to sexual and reproductive rights.
