Plus Qu'Un Jeu

The goal of the AFD campaign "Le Sport, plus qu'un jeu" was to create a digital campaign that highlights how sport can transform the lives of young people in developing countries.

We began by developing a strong visual identity through campaign branding, ensuring that the look and feel resonated with the positive impact of sport. This was followed by the design and development of a responsive website, serving as the campaign’s central hub for storytelling and engagement.

To extend the campaign’s reach, we created a suite of social media assets tailored for various platforms, and produced a compelling campaign video that emotionally captured real stories of transformation through sport. Together, these elements delivered a cohesive and impactful digital experience.